The Fiesta demonstrates the warmth and
hospitality the people of Ambato
are known for.
Ambato is a good place to buy Salasaca
Amerindian tapestries and other handicrafts (Monday is the
main market day, with smaller ones on Wednesday and Friday).
Sights include the Quinta de Mera (historic home), the local
museum and the relaxing Juan Montalvo park (named after the
Ecuadorian political essayist)